Clients often ask for a website.

This is a great start but there is much more to consider depending upon your business goals.

When considering resource allocation for Internet Marketing and Public Relations activities, it is essential that the intended outcomes are considered.

For example, one may say, "What aspects of our organisation would we like to modify?"

Do we want :

• more sales leads?
• to improve our public image?
• to build market awareness of us and our product and/or service offerings?
• to shape demand in a way that keeps our team consistently busy?
• to reduce routine/non-revenue-generating telephone enquiries?
• to disseminate our intellectual property to achieve education and/or public policy goals?

One should also be considering:

• ongoing maintenance and measurement.
• publishing schedule and strategy to support organisation's goals reporting via statistical measurement and analysis of visitors
• modification and tuning in response to statistics and other information sources such as anecdotal feedback from staff and customers.